Dream for a Green Montgomery
Project Scope
An exploration into a communications campaign for the non-profit Dream for a Green Montgomery to accomplish two tasks:
1. Make folks aware of Dream for a Green Montgomery
2. Create engaging content to teach the citizens of the county easy ways to go green.
Campaign Pieces
Since this is a multi-tasking campaign, we needed to have a unified look across all assets. This included featuring close ups, a consistent color palette of the brand’s Leaf Green and Sun Yellow colors, and a consistent use of the phrase “Hey MoCo! It’s time to Dream Green” across all touchpoints. A mix of weights in the font helps to highlight important concepts throughout the campaign.